"Liberal" or....?

Digby quotes the Pantload:

"Obama's personal popularity is still sustaining him, but it seems to me that the Democratic Party missed an enormous opportunity. I don't think they're doomed or anything like that. But, they've managed to rebrand themselves as a very liberal party again, and that's a problem when 80% of Americans don't describe themselves as liberals"

then goes on to point out:

Unfortunately for Jonah, the Republicans have managed to rebrand themselves from an epic screw-up party to a batshit crazy party, and that's a problem when 99% of Americans don't describe themselves as epic screwups or batshit crazy. I'll take our chances.